Everyday wear made in Lahore since 1996
Ruhaab began in 1996 as a wholesale fabric shop in Azam Cloth Market. In 2011 the second generation opened our own stitching unit and our first retail store in Gulberg. Today we run three stores, a workshop of 28 karigars and an online store that ships across Pakistan. We still buy fabric directly from mills in Faisalabad, which is why our prices stay fair.
Four simple steps
Choose or consult
Pick a design from the collection or sit with our designer to sketch your own.
Measurements and advance
We take measurements in store or on a video call, and confirm fabric, colour and date.
Fittings
One fitting for regular orders, three to four for bridal, so the final piece sits right.
Pickup or delivery
Collect from the store or get it delivered anywhere in Pakistan, pressed and packed.
The people you will deal with
Zehra Hashmi
Founder and Head Designer
Ustad Rafiq Ahmed
Master Tailor
Areeba Khan
Bridal Consultant
Faisal Mehmood
Online Orders Manager