Campaign ideas
Concepts with clear reasoning.
Creative Director
Ideas that hold a whole campaign together.
Brand campaigns, launches and creative teams for Pakistani brands that want work people talk about.
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About
I have led creative for brands in telecom, food and fashion. My job is to find one idea strong enough to carry every format.
I now work with brands directly and lead small teams of writers, designers and directors.
- Experience
- 15 years
- Based in
- Lahore, Karachi
- Focus
- Campaigns and launches
Services
Launch direction
From brief to shoot to rollout.
Brand platforms
The idea behind every message.
Team leadership
Leading writers, designers and directors.
Case studies
Selected clients (sample names)
- Masala House
- Tez Mobile
- Gul Bagh Pret
- Roshan Foundation
- Bachat App
- Karahi House
Common questions
How does a project start?
A short call, a written brief and a timeline. Work starts once the scope is agreed.
How many revisions?
Two rounds are included at each stage. Most projects need fewer.
Do I own the files?
Yes. Final files and usage rights are handed over when the project is complete.
Do you work with clients abroad?
Yes, over email, calls and shared boards, across time zones.
Experience
- 2021 – now
Independent Creative Director
Lahore
- 2014 – 2021
Creative Director
Advertising agency (sample)
- 2011 – 2014
Copywriter
Agency (sample)
Education
- 2011
BA Mass Communication
Lahore
Testimonials
“Arslan gave our brand an idea we still use.”
“The calmest person in every pitch room.”
Start a project
By appointment · Lahore, Karachi · +92 300 0000000 · hello@arslanbashir.pk